Posts Tagged ‘window display’

Winter Toast

winter toast

WHAT: awesomeness

WHERE: Denver Common Era, 1543 Platte Street

WHEN: Thursday December 3rd, 2009 (5pm – 8pm)

Winter Toast! No, it is not another recipe of ours for some sort of hearty, bread based appetizer. Here, “toast” means to celebrate and on Thursday, December 3rd that’s exactly what we plan to do (and you’re invited!)

The Winter Toast is actually an annual event held for the past several years in which the businesses along Platte street in Denver host an afternoon (5pm – 8pm) of delight for their loyal customers. If you are not a customer, don’t worry, this event is for you as well- to get to know this charming neighborhood and all it has to offer.

Common Era will be participating, as usual, with our fabulous finger foods and fierce fashion advice from a professional expert, Tina Gill of worthwhile style. Tina was at the Denver Common Era for our Girl’s Night Out event last September, giving advice on flattering colors, styles, and dressing for your body type.

And while you browse our newest winter gear, you may also revel at our Winter Window Display. 303 magazine is documenting a project that will take place across all of Denver this holiday season (not just Platte Street) in which they showcase the amazing window displays that Denver’s creative geniuses put together. They will be at Common Era filming (we are told) so if you’d like to get in on the action be sure to dress cute (duh) and maybe stand in front of our window display with this sort of doe-eyed look and point one trembling finger while with your other gloved hand you cover your mouth as if to say “I’ve never seen anything quite so beautiful.” That’s sure to please. Then you can go around bragging about how you were in a documentary, something very few people will be able to trump.

Oh- and once you have eaten your fair share of crackers, cheese and fruit and after you have gotten advice from Tina and Deb about whether or not you can pull off 4 inch long earrings, you will pleased to know that there are also discounts. Discounts! At the register you can dip your hand into a magical jar and pull out an instant coupon of between 10% off and 30% off!! Could it get any better? Well, considering Rob Pattinson turned down our invite to join in on the fun, I guess the answer is no, it doesn’t get any better than this. That is, until December 4th, when we’ll do it all over again in Boulder, only with OPEN STUDIO CRAFT TIME!!!

Thumbs Up: Tasty Style!

Cool window display
Cool window display
Cool window display
Cool window display
Cool window display

Part of running a clothing store like Common Era is coming up with interesting ways to display our clothes and accessories. Whether fanned out in a glass case, hung from a kitchy chandelier or draped glamorously over a mannequin’s body- our Common Era style must be prominently and creatively displayed in order to get our customers’ attention.

This is why I always pay attention to window displays wherever I go. And I’m not the only one- Just think of the holiday tradition that is still alive and well in New York where families trek down to Macy’s to see what creative scene they come up with every December.

This week I bring you photos from the store front window of a sewing supply store in Buenos Aires’ Once district. Now you may be saying to yourselves- how did you get photos from the southern hemisphere? Do you have global representatives? No, of course not- but we do have an ex-employee who has moved down there and she keeps us informed about any fashion news or trends emerging from the “Paris of South America.”

And this display is simply genius. I have never been so compelled to buy zippers, ribbons, buttons, and lace. It is also appropriately related to Common Era since so many of our accessories are HAND MADE- which means we use things like zippers, ribbons, buttons and lace. Whoever came up with this idea is a gem of a person and deserves to be taken out for a fancy lunch (but with real food, not “yarn food.”)