

OK, you know how you’ll find something totally awesome and feel like it is exactly what you NEED, like it was actually invented with you in mind? It could be a fantastic bagel shop, an adorable skirt, or the hippest new band. And you love it and you enjoy it and life is good.
Then all the sudden one of your friends comes along and starts talking about how cool THEY think that thing is. And you’re like “Yeah, me too.” And then you hear a co-worker mention it, and you’re like “Oh, really…” And then you hear your 65 year old neighbor mention that she read a story about it in the newspaper and she thinks it sounds really neat. And almost as soon as it begins- the “cool cycle” comes to it’s end.
A prime example is Twitter, of course. Originally aimed at the “youth of today” to whom texting is like breathing, Twitter was something for those who were “in the know.” Now, only three years after it’s creation, twitter is a term being tossed around by corporate new anchors as a way to “connect” with a younger audience.
Crochet, as it turns out, is just the opposite. It was never cool, it was just a way for housewives to pass the time and create winter garments for their children or to give as gifts. And even now, I think it would be hard to argue that crocheting is cool, though it has enjoyed a substantial comeback.
We like crocheting because we like most things that you do from scratch (like cooking and sewing and painting and lots of other creative activities.) But we also like crocheting because it’s one more way for us to transform our already limited edition items into VERY limited edition items (a.k.a. “one of a kind”). And it will only run you between $40 and $50!
Now that winter is just around the corner it’s probably time to come in and try on one of our delightfully edgy librarian cardigans with completely original hand crocheted flower embellishments. And bring some friends- you can each buy one and then go home and rent Ghost World. That’s what I would do.
Tags: cardigans, common era, crochet, flowers, Our Latest Obsession, unique
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