SIDEWALK SALE!! AUG. 6-8!!

sidewalk sale

Anyone who shops at Common Era will tell you two things: 1) We have unique clothing that gets hand picked and shipped to us in small quantities so that your style truly represents who you are. 2) We have AMAZING prices. Compared with a lot of the boutique-y clothing shops along Pearl or in Highlands, finding a dress at Common Era for $40 is like a sort of half-dream where you’re not sure if it’s real or not.

Because we ourselves (the ladies of Common Era) are addicted to clothing, it only makes sense that we would want the prices of our fashionable outfits, shoes and accessories to be accessible. How else would we be able to keep up?

This is why it is so exciting when we participate in an additional SALE- marking down our prices even further allows you to experiment more, take risks and discover how wonderful it can feel to give yourself a new look and still have money left over for a nice lunch.

Thus, our annual participation in the Downtown Boulder Sidewalk Sale. Businesses all along Pearl Street will be participating, so if you live in Denver, head on up for the day and enjoy a warm stroll along the foothills.

Our friendly staff is always available to make suggestions- how to wear a certain style, whether or not to use stockings, how to accessorize, etc. I once bought some turquoise flats from our $18 shoe bin. I still get compliments on them.

If that isn’t enough to entice you, 97.3 KBCO will be hosting a remote radio show promoting all the Sidewalk Sales on Saturday, August 7 from noon – 2 p.m. on the 1300 block. See you then!

TUTORIAL: How to make a card case

card case

Anyone who has been to our store has seen our fabulous card cases- they are one of our most popular items and certainly a “signature Common Era piece.” These card cases can be used for business cards, for credit cards, for cash, for phone numbers, gum…anything kind of thinnish.

We have DIY Open Studio at our Boulder store every Monday from 3pm – 5pm where we teach you to make all the great “CE line” stuff we make and sell. BUT, for those of you who can’t make it into the store either because you live far away or you work at that time, we’ve decided to provide you with our NEW online series of tutorials. Sharing is caring, right? So here we go:

STEP ONE: SUPPLIES

card case

  • magazines (for cutting up! Art & fashion mags work the best, but if you like horses get a horse magazine! Here’s a great tip- book stores that sell magazines often times don’t sell the whole supply before the month is up and the new issue comes out. What they do is tear off the covers and throw the magazines in the dumpster. If you’re low on cash, there is a wealth of great magazines waiting in dumpsters all across America.)
  • scissors
  • glue stick
  • clear packing tape (depending on the size of the card case, you might need to buy the 3 inch wide kind, which isn’t sold everywhere. Go to an art supply store or office store.)
  • spray glue
  • a card case (purchased at Common Era)
  • a template (you will need to make this in advance by tracing the shape of the card case indent with paper and then tracing that rectangle onto cardboard and cutting out the rectangle space to leave a template.)
  • ***NOTE*** If you don’t live near Common Era and don’t have access to a blank metal card case, you can still use this technique to decorate all kinds of things. I once bought some blank magnets and spent a whole summer making custom magnets as gifts following these same steps.

    STEP TWO: SELECTING IMAGES

    card case

    This is the fun part- pick out images you’d like to use. It’s a good idea to pick out some bigger ones for the background (landscape, abstract pattern) and then some smaller ones for the foreground. These could be letters to form a word or name, animals, faces, flowers, flags or anything else that you want to include.

    STEP THREE: THE BACKGROUND

    card case

    With one of the large images, use your template to create a background by tracing the inner edge if your template. Cut it out, but leave about a half an inch border around the edge. It will help make things easier later…

    STEP FOUR: SMALLER STUFF

    card case

    Now cut out the littler images. Make sure you cut out 6 or 7 because what makes these card cases look so cool is the layering effect. If you just have one background image and one image on top, it will look sort of…sparse. It’s better to have too many images than too few, you can always toss any extras.

    STEP FIVE: LAYOUT

    card case

    Start grouping the smaller images on top of the larger background image to form the layout. You could have them be centered, or coming out of one side, or decorate the borders. This is where it’s helpful to have the extra space on the background image.

    STEP SIX: STICK ‘EM

    card case

    Use glue stick to glue the smaller pieces to the larger background.

    STEP SEVEN: PROTECT IT

    card case

    Cut a piece of clear packing tape that is longer enough to hold with both hands and cover your artwork. Carefully press the tape to the paper and apply pressure in an outward motion to remove any bubbles.

    STEP EIGHT: TRIM

    card case

    Here is where that extra border helps out- cut your finished collage along the lines you drew with your template. *** If you did not leave a border it is OK, it will just make the tape stick to your scissors and it can get a little messy! If that happens, use rubbing alcohol or nail polish remover to clean the scissor blades.

    STEP NINE: SPRAY IT

    card case
    Spray glue the back of your collage. read the instructions on how far to hold the glue from the collage- if you are too close it will be too gluey and can seem through leaving “glue stains.” If you’re too far the glue will spray over everything and will be so fine it won’t stick.

    STEP TEN: FINISH

    card case

    With the back gluey, carefully lay your collage onto your card case. Press down. Now put something cool in it and look for an excuse to pull it out in front of your friends!

    SOME OF COMMON ERA’S EXAMPLES

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    card case

World Cup Fashion!!

south african fashion
south african fashion

While it’s true that soccer has never been a huge spectator sport in the United States, the World Cup is, after the Olympics, the biggest international sporting event in the world. Teams from dozens of countries prepare for four years to be able to compete with the best. This year’s world cup is being held in Johannesburg, South Africa and the culture, music and colors of this region have been fun to see.

Take Thursday night, for example, when the opening ceremonies included performances by the Black Eyed Peas, Alicia Keys and Shakira among other lesser known African born performers like the talented Vusi Mahlasela. Song lyrics were changed to relate more to the event (Empire State’s refrain “New York, New York New York” was changed to “World Cup, World Cup, World Cup”) and Somalian-born K’naan sang his infectious “Waving Flag” song adapted for the event. It was all very moving, but what I really loved were the colorful outfits!

Traditional South African garb uses brightly colored and patterned fabrics in almost blinding quantities. Think of using the same fabric head-to-toe- layering a long high-necked tunic over matching pants and a even a matching hat. It can be visually overwhelming to our American sense of style (blue jeans, sneakers and tee shirts) but I found it to be very inspiring.

During Shakira’s performance, there were these incredibly hip and beautiful back-up dancers and singers who managed to incorporate their African identity but look amazingly hip and modern. I fell in love. I wasn’t able to find any pictures of these girls so I had to watch the video on Youtube and pause it when I saw them to take a screen shot. That’s why the images looks so terrible, but you get the idea. I LOVE the girl with the pompadour and the thin beaded headband across her forehead. These kinds of headbands were popular last year but worn with the bangs and whisps of hair underneath them. I think I like this version a lot better, it’s less hippie/bo-ho and more like a delicate, subtle, crown from another time.

Vibrant bangles are a fabulous way to incorporate bright bands of color and these skirts! That’s the way to use a vivid, wild pattern… A short, tiered skirt with lots of movement, a high waist and a wide gold belt. Paired with a plain tank and a pair of earrings and you are all set!

So try to open yourself up to inspiration from all different sources- mixing colors and textures you hadn’t thought of- green and gold, red, navy and black… The world has a lot to offer and if you can draw inspiration from something as improbable as an international soccer competition, you are a true fashionista.

Tips and Sips Event!

Tips and Sips

It’s time for another in-store event! We’ve had anniversary parties, A Taste of Pearl events and “Girl’s Night Out,” and to celebrate the warm weather we will be doing another Tips and Sips evening at Common Era in Boulder, 1500 D Pearl Street. This Wednesday, June 16th from 7:00 – 9:00 pm.

Tips and Sips is a chance for you and your girlfriends to enjoy a fun-filled evening of tips and demonstrations given by a team of style experts (Worth While Style) all while shopping, sipping on wine and tasting sweet treats.

Learn how to look hot and stay cool this Summer and find clothing that works with your body type! Not everyone knows what colors or shapes flatter their body type or their skin color. That’s why Tina Gill will be there, along with our fashion expert and store owner, Debra Mazur, to help make you look your best. A personal shopper is usually a luxury that only the rich and famous can afford, but this Wednesday June 16th you will have access to all the expert advice you could ever need!

And don’t forget, just like last time you will get 20% off all purchases!! That’s pretty amazing.

*** Bring gently used handbags or dress shoes benefiting Dress for Success and receive additional entries into the drawing of your choice. The more you bring, the better your chances to win! (limit 5 entries per person)

Lacy and Pointy!

pointy necklace
lacy necklace

We have been making these and we love them. We think you should love them too. What I love about a piece like this is you pair it with plain tank, a skirt and some sandals and you’re all set to turn heads. And who doesn’t like turning heads? Make a statement with your accessories by coming down to Common Era and picking up one of these show stopping little numbers.

Common Era on MetroMix!

video

MetroMix recently put together a short television segment about shopping along the Pearl Street Mall and we were lucky enough to be included! Check out this video and see what you think- we’ve got our fabulous owner Debra Mazur talking into a mirror (?!) and some cute CU girls modeling our most amazing outfits.

AND- you know how sometime you can’t really trust what you see on TV? Well, just to let you know, after they finished shooting the segment they came back to the store to buy the very clothes they were talking about! That’s pretty cool, nothing fake here!

A Taste of Pearl and Common Era

taste of pearl

Every so often, the Downtown Boulder Association puts on some great events. Last Summer Common Era participated in a series called “First Fridays” and now we have been chosen to participate in this month’s Taste of Pearl.

The idea behind the event is to expose and promote Boulder businesses- wineries, restaurants and merchants. On Sunday April 25th you can stroll down Pearl Street Mall visiting clothing stores, art galleries, book stores and more while tasting delicious wines and food from some of Boulder’s hottest chefs. This is a great community event, a wonderful way to meet people and support local businesses. And let’s be honest- it would probably make a great date night as well! So why not use it as an excuse to ask out that guy you’ve seen around the office? You could try on a few outfits at Common Era and see how he reacts! Isn’t that the funny montage they always show in romantic comedies? Then he tries some silly sunglasses and you walk out of here hand in hand! Mission accomplished!

The event takes place on a Sunday afternoon from 2pm – 6pm, which is plenty of time to drink up, eat up, and buy a few souvenirs to take home with you. The tickets are for sale through their website, Taste of Pearl and $52.80 is not a bad price when you consider the price of food and wine these days. Not to mention a portion of the proceeds go to the Emergency Family Assistance Association, a very good cuase.

And just to sweeten the deal (because Common Era cannot resist sweetening a deal) we will be offering a discount of 30% off anything and everything in the whole store to all Taste of Pearl ticket holders, all day long on Sunday April 25th from 12:00 – 6:00.

See you there!

Being 13 has nothing to do with it…

tavi gevinson

The thing is, a lot of people make a big deal about Tavi Gevinson’s age. For me, it’s not that she’s in middle school that’s so annoying- it’s more the fact that she seems to have encyclopedic knowledge of the fashion world, she gets to interview designers at New York fashion week, she gets stuff from Miu Miu sent to her to use in her own personal photos shoots (which appear to be staged in the alley behind her house) and she pulls off a short bob with bangs better than Natalie Portman in The Professional (I never thought I’d see the day…)

When I say annoying, what I really mean is sweet. Sweet like a metal band, not like a Hello Kitty perfume…

Of course, for someone who has as much access and influence as she does, she manages to keep it pretty down to earth and not take things too seriously. Oh yeah, I forgot to mention she’s really witty…

Just take a look at one of her most recent posts on her blog stylerookie where she decided to re-imagine the new Lady Gaga and Beyonce video “Telephone.”

When I first saw this hyped up video I was like “Another song about a phone?!? You’ve got to be kidding me…” Some of you may remember the somewhat shorter and less catchy video for the song Videophone, the first colab between Gaga and B.

The “Telephone” video featured stale dialogue, blatant product placement for Virgin Mobile and that gross pussy wagon from Kill Bill. Blah. The only kind of cool part was the scene where Gaga uses soda cans as big-ass hair curlers. That was rad.

Anyways, blogs were meant to be shared with the world, that is their nature. Now you have one more to distract you while you are at work.

20% off All Sale Items!

all coupon

GOOD THROUGH JUNE 30TH, 2010

Weather is warming up and so is our economy! At least that’s what they’re are telling us.

Listen, living on a budget can be a bummer. And living through a cold winter, scraping ice off your windshield and wearing a CU sweatshirt for 4 months straight is definitely a bummer. Not only for you but also for your boyfriend, who can’t even tell what your body looks like under all those layers. It also sucks for any style conscious individual who lives in Boulder or Denver and feels uninspired by their surroundings but doesn’t have the money to move to Paris. We don’t want to look at your baggy sweatshirt anymore either.

What should we do? Take back the streets. You don’t have to spend a fortune to look good, and you know what? Looking good helps a person feel good, and higher confidence leads to a higher probability of finding a great job or getting a raise at your current job. See how that works? By coming into Common Era and getting yourself a cutey-pie blouse, some sexy heels or a pair of our one-of-a-kind earrings, you are helping yourself and helping our economy. Don’t forget- Common Era is an independent business, so your dollars spent here go right back into our community!

So much stuff is already on sale- now that spring has sprung we’ve got to move out old inventory and make room for the most adorable new trends! That’s why we are offering 20% OFF all our sale items! Everything that has already been marked down is now 20% cheaper when you mention this coupon! I’m trying to think how that offer could get any better…maybe if Robert Pattinson were hanging out at our store everyday just so when you come out of the dressing room he’d just sit back all relaxed, look you up and down and say “Mmm, you look amazing in that.”

OK, but still. 20% off already marked-down clothes is pretty darn good and we’re more than happy to sit back and tell you how wonderful you look. You do, you look really good….

The Best and Worst of Paris Fashion Week

ana sui
Paris Fashion Week for Fall/Winter 2010 Pret-a-Porter is over and there is much to review. First, let’s just say that some designers’ version of what “ready to wear” means is just laughable. Viktor and Rolf I’m looking your way. But it’s good entertainment. Also- I was very saddened but he EXCESSIVE use of fur. It’s disgusting, unethical, tacky and it’s the easy way out. I must say I expected more. Now, shall I start with my favorites?

Miu Miu

Here we see some of the structured primness that we usually expect from design houses such as Chanel. The silhouette created by the exaggerated necks and puffed sleeves of the otherwise “boring” black coats were wonderful, though I could have done without the cutesy pocket shapes. My other favorite part were these sort of “shoes bibs” that looks like they tied around the ankle to give a little more substance to an otherwise overly cutesy heel. Also to be applauded- the use of mustard yellow and pale violet.

miu miushoe bibs

Anna Sui

COLOR! Thank God! While almost every other designer decided that the dropping of the temperature means we have to shroud ourselves in inky black darkness, Sui decided to celebrate the season- with intricate patterns, mountaintop prints, and layers upon layers of jewel-toned joy! Think about it- Fall is actually one of the most colorful seasons- not only with the leaves changing but with all the earthy foods like squash, broccoli, and red onion. Let’s we celebrate- Sui style.

ana sui
ana sui

Emanuel Ungaro!

Also highly colorful and creative, Ungaro played with mixing and matching prints- plaid and polka dots, leopard and floral, pink and turquoise. It could have looked disjointed, but it didn’t. It looked like all the really cool clothes your college roommate had that never looked quite the same when you borrowed them for a party.

ungaro

Carolina Herrera

She isn’t really my style- but I do like her attempt to bring back Katherine Hepburn style high-waisted men’s pants. And this dress and the FABRIC especially are to die for. I would buy ANYTHING in this fabric- even an oven mit. Yeah…definitely an oven mit.

carolina herrera

Marc Jacobs

He manages to make an all grey color palette look not too dowdy. Check out this amazing hounds-tooth and crazy glitter-gold saddle shoes!

marc jacobs

Michael Kors

It must be admitted that he did a fabulous job (just as everyone said he did.) Beige, brown and grey played out wonderfully together in this collection that was at turns equal parts equestrian and nautical with just a dash of Gatsby flavored mischief.

Marchesa

Pretty, pretty, pretty detail… Did I say it was pretty? I wouldn’t be surprised if the designers were not actually people, but fairies or hummingbirds with sketchpads and sewing machines.

marchesa

***Honorable mention to Cynthia Rowly and Gaimbattista Valli.

And now the worst:

Armani

Ridiculous and heinous. Appeared to borrow from every decade since 1900 and the color palette was garish and in-cohesive.

Burberry

They began making overcoats and that’s what they should stick too. They showed fabulous blazers and trenches but everything else looked desperate- overly rouged satin skirts with thigh high leather boots – a late 90′s nightmare brought back to life in it’s full wine colored glory.

burberry
burberry

Chanel

I love Chanel- but this collection looks to have been inspired by Chewbacca (full-on mammoth suits for both men and women.) There was other stuff too, but I can’t remember what it was, so that tells you something right there. What was really cool was their runway- the models walked out of an iceberg splashing through an inch of water. Very cool. And I loved the heels/boots they wore They looks liked heels with these sort of sock-looking inserts that went up to the knees. I don’t know what they were, but I want a pair.

chanel

***Givenchy, Diesel, Dolce & Gabanna, Stella McCartney, Versace- all disappointing.

And Yves Saint Laurent – Inspired by nuns and 80′s business execs. Need I say more?

NOTE: All photos courtesy of Getty Images.